Bowery Capital Design is an Early-stage venture capital focused exclusively on founders looking to modernize business through technology. They gave me the opportunity to bring to life a website reflective of their growing business with a goal to create a new, modern design for Bowery that represents the quality of the businesses that they invest in.
The project started with a research phase where I sought to understand Bowery's clients, the current venture capital sector, and the best ways to meet the biggest needs Bowery wanted to address. I directed focus toward the Portfolio Listing page and Blog. With the variety of different businesses that Bowery invests in, they wanted to ensure there was an easy way to use dynamic filtering to sort each business. We also implemented the filtering system in blog section, which features an ever-growing catalog of their postings. I made all components in Figma to present block-style options with the option to adjust the order on Bowery's end.
Bowery wanted an Illustration in the website's hero section to represents their target of business to business interactions. Through illustration I conceptualized an image indicative of businesses interaction with components representing cloud computing, computer engineering, and innovation.